10 reasons why you should have a custom mobile app for your business in 2019

All of us have been witness to how the smartphones have hijacked almost every aspect of our lives in the past decade or so. Besides replacing simple devices like alarm clocks, torch lights and calculators, and even bigger appliances like TV, music system etc. smartphones have even manipulated how we take our daily dose of news and other things.

A recent finding in a survey by eMarketer suggests that an average smartphone user spends about 4.5 hours of his everyday life on mobile phones, of which time spent on mobile apps accounts for 3.5 hours. This makes having a custom mobile app almost prerequisite for any aspiring business to sustain in this competitive world.

Unlike a regular mobile app, a custom mobile app is a mobile app that can be partially or fully modified to suit your business goals. A custom mobile app is built in such a way that it can cater to a particular set of an audience rather than delivering generic solutions to a broader audience with varying needs. This is the reason why custom mobile app development has gained traction in recent years, and it has proven to be a rewarding option for businesses across the globe.

It is a known fact that the two major operating systems supported by smartphones around the world are Google’s Android and Apple Inc.’s iOS. Though there are other operating systems that smartphones run on including Microsoft’s Windows Mobile and BlackBerry OS, they are comparatively inconsequential in number, and hence can be ignored while developing a custom mobile application for your business unless the requirement so arises.

In fact, a report shared by research firm Gartner says that a record 99.9 per cent of smartphones sold worldwide in 2017 supported either Android or iOS, of which the share of Android alone is 85.9 per cent. Nonetheless, though the share of iOS is less, it still cannot be ignored because marketing experts around the globe say that it is the more revenue-generating platform than Android for of its strong share of users with more buying parity.

Having said that, let’s take a look at 10 reasons why a custom mobile app is good for your business:

1.   Improves productivity: Custom mobile apps are built to suit all requirements specific for your business, and hence it acts like a comprehensive app that caters to different functions and eliminates the requirement of multiple apps. Besides, these apps are custom-made keeping your working style in mind and therefore enhances the productivity of your employees, which translates to improved business ROI. 
2.  Easy scalability: At the instance that your business starts growing than expected, these apps can easily be scaled up to handle the extra load.
3.  Data security: Your business data may or may not be secure with a regular business app as it might not have any specialized security features. But relevant security measures will be integrated during app development stage itself when it comes to a custom app tailor-made for your business.
4.  Ease of integration: Custom-made apps, unlike general business apps, are developed taking your current business software into consideration and hence they are easy to integrate well and would function without any errors.
5.  Assured maintenance: If you use a general business app built by an unknown app developer, there’s no assurance for its maintenance. You might also be forced to stop using it and start looking for another one if the developer suddenly decides to discontinue the service for some reason. A custom mobile app built exclusively for your business ensures that you’re in complete control of it.
6.  Enhanced customer relationship: With a customized business app, you can send personalized updates related to your products and services to your existing customer base in real-time. It also improves customer relationships by enabling you to access client details and receive feedback.
7.  Enables client data retrieval: The simple forms and surveys in a custom mobile app, lets you collect the required client information discreetly. This feature helps to save the time of clients and employees, as it eliminates the need to submit documents physically.
8.  Project management made easy: A custom mobile app built to keep track of your project progress and deadlines let updates to be sent after the completion of each phase of the project. It also helps to maintain the billing cycle for each stage of the project.
9.  Easy access to projects: A custom mobile app enables easy real-time access to all documents related to your work. If your phone is synchronized with your desktop, you can have all your work documents, tasks, calendars, etc. at your fingertips. You can also retrieve brochures and contracts, which you can easily share with your clients.
10.  Improves accountability: With your smartphone, you can easily capture ideas and thoughts related to your customer as sound clips, and have these recordings stored directly in protected locations, only accessible to authorized staff, with the help of a custom mobile app. This helps in improving accountability and also helps you serve your customers better.

Why Spericorn for a robust custom mobile app for your business?

Spericorn is one among the most sought-after and trusted mobile application development companies, and with our team of highly skilled and innovative developers, we make sure that each app we develop is agile and meets with all the requirements of our client and also on-par with industry standards.

Our enthusiastic and tech-savvy team understands that several upgrades of an application will have to be made available for the different native and cross-platforms from time to time, and this keeps the mobile app development sector so dynamic. Till date, we have successfully delivered over five hundred mobile applications for various clients across the globe, which includes significant contributions to healthcare, banking, retail, logistics, entertainment, human resource, and education sectors. We regularly equip our developers with updated tools and frameworks, for them to deliver robust apps with cutting-edge features based on your requirements.